Consumer suggestions and employee innovations fuel ongoing enhancements to a menu that’s already widely recognized for its customizable options
A Cold Stone Creamery ice cream shop franchise is known for the seemingly endless number of combinations guests can put together. Different ice cream flavors, toppings and add-ins combine to fuel creativity in front of, and behind, the counter.
In fact, Cold Stone’s research and development team counts on that brainpower when they are formulating new combinations and concepts, says John Wuycheck, Senior Vice President of Franchise Development.
Two-way communication fuels new products
“That team is always tracking consumer trends around popular flavors and flavor combinations,” Wuycheck explains. “That way they are always ahead of the curve when it comes to creating the concepts that consumers are enthusiastic about and want to see.”
And, he adds, “They also are hugely indebted to the Cold Stone Creamery ice cream franchise owner network, because those owners, and their team members, often send along suggestions based on what customers ask for, or the interesting blends they have created on their own. The R&D process is just like our marketing and training support — it’s open 24/7 and is very much a two-way street that capitalizes on everyone’s knowledge and input.”
Building loyalty and revenue through engagement
That kind of input and action is why Cold Stone Creamery is not a static franchise. When a customer sees his or her idea come to life in the moment, they know they are engaging with a brand that values not just their business, but also their creativity and opinion.
“Cold Stone Creamery franchise owners build loyalty in many ways,” Wuycheck says. “First and foremost, by offering the highest-quality ice cream that’s made fresh on site. That engages people, and what keeps them coming back is the combinations they can dream up and the knowledge that their own unique idea may wind up on the menu someday.”
Cold Stone Creamery franchise now has more than 1,000 stores in the United States and a presence in nearly 30 international markets. We still have optimal territory available for new franchise expansion and development. Based in Scottsdale, Arizona, Cold Stone Creamery is owned by parent company Kahala Brands™, one of the world’s fastest-growing franchising companies with a portfolio of 28 quick-service restaurant concepts.
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