Ice cream made in-house, endless custom combinations and staff dedication to creating a fun experience sets the brand apart and creates customer loyalty
Anyone who’s researching business concepts quickly learns that they are not all the same. That’s certainly true in the frozen-dessert sector, where Cold Stone Creamery® has long separated itself from the competition.
“Cold Stone Creamery is a growing, stable brand with potential in almost any size market, and that’s because of some very basic things that set it apart,” says John Wuycheck, Senior Vice President of Franchise Development. “For example, today’s consumers — especially millennials — demand authentic, fresh ingredients. Cold Stone’s ice creams are made on-site, not shipped in, so they very definitely pass that test.”
Customizable options generate repeat visits
In addition to the freshness of its ice cream, every Cold Stone Creamery ice cream franchise also provides visitors with a seemingly endless array of add-ins and other ways to customize their frozen treat. That compares favorably to other brands with limited ways or no way to tinker with the menu.
“By offering many different ways to have their ice cream, Cold Stone Creamery franchises generate steady repeat business,” Wuycheck says. “Guests enjoy one combination, and at the same time see another patron trying something slightly different. They’re curious, and so they plan a return visit to do some further investigation. That builds revenue, and client loyalty, for the franchise owner.”
Attention to guest experience yields dividends
In addition to wanting fresh, flavorful foods, consumers also value a memorable, Instagrammable experience when they go out for a meal or dessert. Cold Stone Creamery ice cream shop franchises deliver on that, as well, with skilled employees making each order on a special granite stone right in front of the customer, engaging in cheerful banter all the while.
“Cold Stone is justifiably known for the Ultimate Ice Cream Experience, and the brand lives up to that every day,” Wuycheck says. “It’s a winning formula that has led to more than 30 years of growth and continues to allow franchise owners to start and grow a strong business that is a favorite in the community.”
Cold Stone Creamery franchise now has more than 1,000 stores in the United States and a presence in nearly 30 international markets. We still have optimal territory available for new franchise expansion and development. Based in Scottsdale, Arizona, Cold Stone Creamery is owned by parent company Kahala Brands™, one of the world’s fastest-growing franchising companies with a portfolio of 28 quick-service restaurant concepts.
Open a popular Cold Stone Creamery franchise
Bring an ice cream store to your community that’s likely to become a go-to destination for customers. Find out more by requesting a copy of our free Franchise Information Report or exploring the research pages on our franchise website.