A fun-filled experience for birthdays and other celebrations, a menu with longtime favorites as well as new flavors, keeps consumers coming back
Ice cream and summertime go together well, as any Cold Stone Creamery ice cream shop franchise owner will tell you. But the beauty of a Cold Stone Creamery is that it can be a solid business during spring, fall and yes, even winter as well.
That’s because Cold Stone Creamery customers love the whole experience, from the friendly greetings to crew members going above and beyond to make each visit memorable. And that doesn’t even go into a menu that is designed to offer dozens of different options alongside promotional flavors and products.
Variety builds interest and return visits
“A Cold Stone Creamery ice cream franchise offers a lot of things that appeal to consumers,” says John Wuycheck, Senior Vice President of Franchise Development. “First and foremost, there’s the ice cream. It’s made in-store, with high-quality ingredients. People know that, and they seek the brand out for that reason.”
And, Wuycheck adds, “In addition to a wide range of regular flavors there are promotional flavors, seasonal specials, as well as new mix-ins that allow for even more choice. A Cold Stone Creamery guest has a lot to choose from, and that can spur frequent return visits so that they can have their favorites as well as try new things.”
Experience also creates brand loyalty
Now, couple that with an experience that is fun and engaging, and it’s easy to see why people don’t always limit their Cold Stone Creamery franchise visits to the warmer months.
“The Cold Stone Creamery crew members make every visit special, whether it’s a kid’s birthday party or someone who’s looking to add a little zest to an evening out,” Wuycheck says. “A friendly, engaged crew creates a vibe that makes guests feel welcomed. Nobody wants a transactional feeling, where they just say an order and get handed something across the counter. Cold Stone Creamery is the total opposite of that, and that’s why franchise owners build and grow a very loyal and engaged clientele.”
Cold Stone Creamery franchise now has approximately 1,000 stores in the United States and a presence in nearly 30 international markets. We still have territory available for new franchise expansion and development. Based in Scottsdale, Arizona, Cold Stone Creamery is owned by parent company Kahala Brands™, one of the world’s fastest-growing franchising companies with a portfolio of 28 quick-service restaurant concepts.
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