The iconic ice cream franchise continues to grow
Why is it that everyone loves ice cream? It is the endless amounts of flavors? The fact ice cream is the perfect treat for any season? Or is it just because it’s a delicious, nostalgic treat that makes us happy? Everyone has their own different reasons, but one fact remains certain: people will always love ice cream, no matter what is going on in the world, which is why brands like Cold Stone Creamery can be an incredibly resilient franchise in the face of economic shifts, evidenced by the past two years during the COVID pandemic.
Indeed, during a time when so many industries and businesses struggled, the ice cream market bucked trends and grew more than 15% in 2020. And the demand showed no signs of slowing down, with the ice cream market hitting a staggering $6 billion in 2022. As a positive sign to many investors, one recent industry study estimated the ice cream market will hit nearly $16 billion a year by 2027.
America’s favorite dessert
Cold Stone Creamery, one of America’s favorite dessert shops for decades, rode this wave of unprecedented growth with a banner year in 2021. In just one year, the brand awarded a record-breaking 92 new stores, more than half of which from existing franchisees who wanted to expand their business within the franchise.
“There has never been a better time to invest in a Cold Stone Creamery ice cream business franchise,” said Jay Goldstein, VP of Franchise Development. “Cold Stone is a brand that has continued to grow throughout its history. Not only do we enjoy household name recognition in America and globally, but we believe our product is far superior to what is available on the market.”
Customers reliably choose Cold Stone Creamery because of our premium ice cream made in-house with fresh ingredients. We call it “The Ultimate Ice Cream Experience” – a 10-minute vacation from whatever is going on in their daily life, allowing customers to enjoy conversation with friends and family over a delicious dessert. And that’s one of the main draws for our customers, whether in recessions or during the pandemic: the brief, joyous escape when walking into a Cold Stone Creamery.
“Our primary goal is to make people happy,” Goldstein says. “The fact that people are happy when they leave us is one of the reasons why they come back.”
Commitment to our brand
Cold Stone Creamery’s commitment to its customers and its products is why the brand remains on top of industry awards. Cold Stone Creamery continually appears on major industry rankings, such as Entrepreneur magazine and The Franchise Times, as one of the top opportunities for aspiring entrepreneurs. If we’ve learned anything in the past two years, it’s that the future is uncertain, the economy is subject to change, yet ice cream is always in demand. And as one of the top ice cream shops in the country, Cold Stone Creamery can be a best bet investment.
“While the growth of Cold Stone Creamery has much to do with our brand’s phenomenal product and commitment to exceptional customer service, the continued popularity of our brand is shared with our franchisees, who turn their dream of bringing Cold Stone Creamery to their communities into reality,” says Jay Goldstein, VP of Franchise Development with Cold Stone Creamery. “We support them every step of the way, and it shows how our franchisees feel about their businesses and the Cold Stone Creamery brand. We’re proud to say that we have some of the most enthusiastic franchisees in any brand in any industry. We’re looking forward to growing this brand in many more communities in the years to come.”