Similarities with rolled ice cream make Cold Stone Creamery a natural choice for fans of the Thai street food
Rolled ice cream, a popular new dessert trend that’s becoming an American favorite, is bringing searching fans to Cold Stone Creamery® stores. As they hunt for the Thai street food dessert, however, they become Cold Stone fans instead. Once customers taste Cold Stone ice cream and discover the Ultimate Ice Cream Experience® we’re famous for, they forget their original quest and return to Cold Stone for more.
What is rolled ice cream?
Pheng Vang, owner of two Thai rolled ice cream parlors, described the popular dessert on National Public Radio’s “The Splendid Table”: “Thai rolled ice cream — also known as stir-fried ice cream — is a global phenomenon. This unique style of ice cream is not pulled from frozen buckets by the scoop, instead its liquid base is poured onto a frozen pan and then chopped, mixed, spread and rolled right in front of you.”
“Our franchisees are seeing an uptick in the requests for rolled ice cream in their stores,” says John Wuycheck, Senior Vice President of Franchise Development with Cold Stone Creamery. “We offer a couple of similarities to rolled ice cream: both are prepared on a frozen surface and can be customized to order with a variety of mix-ins. Those characteristics compel customers to give Cold Stone a try, but once they taste our premium ice cream, they’re not interested that much in rolled ice cream anymore.”
Cold Stone Creamery pioneered ice cream customization
When it comes to unique, made-to-order ice cream desserts, no other brand offers customers what Cold Stone does. Our super-premium ice cream is made fresh in over 1,000 locations in the United States, and in hundreds of other locations around the world. Customers can dream up their own ice cream treats, or choose from our wildly popular Signature Creations™.
“Cold Stone Creamery is unique in the ice cream franchise space, because we make our ice cream in-house,” says Dr. Maya Warren, Tastemaster™ with Cold Stone Creamery. “When our customers come to us, they’re getting ice cream that has been made for them in that very store. Our product is exceptional, and that is evident in the fact that millions of people around the world love the experience they get at their local Cold Stone Creamery — and that number grows every day.”
The Cold Stone Creamery menu is vast, which is one of the many reasons our brand’s customers love us. For starters, Cold Stone Creamery has 10 to 12 ice cream varieties to choose from, including Cake Batter Ice Cream®, Sweet Cream, Coffee, Cheesecake, and many more. Cold Stone Creamery stores offer seasonal favorites, as well as ice cream flavors that appeal to certain regions, such as Irish Cream or Cinnamon Bun, creating a local feel for every Cold Stone Creamery-loving community.
Then there are the mix-ins. Guests can choose everything from SNICKERS®, gummy bears, brownies, cake, fresh fruit, REESE’S® Peanut Butter Cups — the list goes on and on. Can’t decide? We offer our own tried-and-true Signature Creations™, such as Birthday Cake Remix™.
“For our brand’s customers, the possibilities are endless,” says Dr. Maya Warren, Tastemaster™ with Cold Stone Creamery.
Now’s a great time to become a Cold Stone Creamery franchisee
With the public’s heightened interest in rolled ice cream, now is a great time to join Cold Stone Creamery franchise. As consumers look for the unique, new dessert, they’ll likely discover Cold Stone and become devoted lifelong fans.
For in-depth details about the Cold Stone Creamery franchise opportunity, download the free franchise report. You also can learn more by visiting the Cold Stone Creamery franchise research pages.
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