The ultimate ice cream franchise provides exceptional ongoing marketing support to help your business thrive
Cold Stone Creamery® recognizes that a significant number of first-time entrepreneurs have little or no experience with marketing a business. Happily, for Cold Stone Creamery franchisees, our brand’s exceptional in-house marketing agency helps owners engage with their communities, connect with their customers and encourage new people to walk through their doors.
The process of building awareness of a new Cold Stone location begins long before a franchisee celebrates their Grand Opening. Our brand’s in-house marketing team provides each franchisee with a local store marketing toolkit, which is a manual for how to engage with their community and establish a thriving local market presence. We provide our franchisees with marketing materials, and most importantly, advice on how to effectively utilize those materials to generate new business and incentivize repeat customer visits.
“We help our franchisees with everything they need to market their business effectively,” says John Wuycheck, SVP of Franchise Development with Cold Stone Creamery. “This is important because most new entrepreneurs have little to no experience with marketing. Not only do we train you on how to market, but we provide you with the tools, the knowledge and ongoing support to help build your presence. We help you with everything from social media to print and beyond. Our brand’s marketing support is one of the many reasons why Cold Stone Creamery is such a terrific franchise opportunity, and why we continue to grow after nearly 30 years in business.”
Our brand’s in-house marketing and public relations team works on behalf of franchisees to generate publicity about their Cold Stone Creamery businesses. Our brand’s reputation, combined with the fact that Cold Stone Creamery has millions of fans across the nation, creates the incentive for local media outlets to publish stories about our franchisees. A recent example of the media’s love affair with our brand is found in this terrific article published by Oregon Press Today, highlighting Mindy and Don Grover’s Cold Stone Creamery franchise in Lincoln City, OR.
“How could a person not be beaming after a visit to such a fun franchise?” the article asks. “Since the first store opened in 1988 in Tempe, Arizona, Cold Stone Creamery has been turning ice cream into a piece of performance art that can sweeten even the sourest of moods.”
Cold Stone Creamery is one of the rare brands that the media loves to feature on a regular basis. Our brand’s exceptional ice cream, made fresh in our stores, and unique approach to customization has encouraged think pieces in national publications such as Mental Floss™, Thrillist™ and others, praising our product, culture and dynamic approach to customer service. In fact, customers often create viral videos which showcase how joyous and enthusiastic franchisee crews are to create memorable experiences for their customers.
In addition to the media’s love affair with Cold Stone Creamery, our in-house marketing team works to increase brand awareness on a national level by partnering with Hollywood blockbusters and on-trend shows. Past partnerships include Discovery Channel’s Shark Week saw an increase in impressions year after year. These partnerships help keep Cold Stone Creamery in the heart of the news, and in-turn drives new and repeat customers on behalf of our franchisees.
“Cold Stone Creamery is a great business to invest in,” franchise owner Terry Sedmak says. “You have to work hard, and you have to be active in your business if you want to prosper. The support you’ll get from the brand is outstanding, and they’re always available to help you. It’s been a very rewarding experience for me and my family, and if you’re dedicated, you can have a similarly rewarding experience with Cold Stone Creamery.”
Cold Stone Creamery is the ultimate ice cream business franchise, beloved by millions of customers in America and around the world. Founded in 1988, Cold Stone Creamery has grown to more than1,000 locations in the United States and in nearly 30 international markets. In 2018, after more than 25 years in business, Cold Stone Creamery continues to thrive by offering the Ultimate Ice Cream Experience®: a super-premium, artisanal ice cream that is made fresh, an endless array of mix-in combinations that allows customers to dream up their own Creations™, and exceptional customer service that is full of cheer, songs and smiles.