Americans are looking for an escape and Cold Stone Creamery franchise sales reflect the need to break from reality with a premium ice cream treat
The 10-minute vacation is a thing and Cold Stone Creamery franchise owners are currently benefiting from America’s desire for a break from the stress of 2020.
“These are strange times and many families are unable to go on big vacations, not just for virus fears, but also financial reasons – so they are turning to us for what we call the 10-minute vacation. You may not be able to do everything you want to, but you can go out for ice cream,” says Blake Borwick, Vice President of Operations for Cold Stone Creamery®. “Quality ice cream makes a big difference to people and at Cold Stone we make our ice cream fresh and in-store. We also sell premium custom cakes and cupcake decorating kits so that people can make Cold Stone Creamery part of their at-home celebrations.”
Despite the pandemic and uncertain economy people still have reasons to celebrate — from birthdays to good grades to just remaining healthy. Cold Stone Creamery remains busy as customers crave normalcy, a mini vacation and a reason to smile. Not to mention families may have more discretionary dollars at their disposal due to cancelled travel plans yet still want to have fun outings with their kids.
“We have the best ice cream, and that’s number one. We also have the best customer experience. We hire outgoing kids that make our customers smile when they visit us. When we put our ice cream on the stone, people really like the visual experience and the ability to customize their ice cream to suit their individual tastes. The U.S. loves ice cream, and nobody, no other brand can touch our ice cream. We make our ice cream fresh. I stop in every single ice cream store I can find, and after many years in business, I still cannot find a brand that is better than our ice cream. We really are the best.” says Fred Willis, owner of several Cold Stone Creamery locations in Scottsdale, Arizona.
For entrepreneurs seeking an investment in the food industry and one that’s been resilient in these current uncertain economic times, Cold Stone Creamery can be an affordable opportunity that stands out among other dessert or frozen-treat franchises. The initial investment for a Cold Stone Creamery franchise ranges from $53,200 – $476,975. Moreover, our business model has helped hundreds of entrepreneurs realize their potential of small-business ownership while bringing the joy of fresh, super-premium ice cream experience to their communities.
Customers can bring our quality ice cream experience home
People aren’t going out as often as they used to so when they do go out for a treat, they want the best. Cold Stone Creamery’s quality ice cream is all fresh and made in-store. It’s a differentiator that makes the brand stand out from the competition. Whether they want to order ahead and pick up in the dining room or curbside, we’ve made it easier for customers to order from the safety of their homes. Cold Stone’s full menu was made available for online ordering in January 2020 and the timing could not have been better.
“Now customers can bring the 10-minute vacation home however they want it! Before January, they could order cakes, and special things online, but now they can order the whole menu online, just like they are coming to the store,” says John Wuycheck, SVP of Franchise Development. “We offer our full menu customized to any taste, candy, fruit, you want. Anything you want can be delivered right to your door, customized just like the in-store experience.”
If you’re ready to begin the journey to owning a business that can be easy to open and scale, plus brings happiness and a bit of normalcy to people’s lives year round, consider investing in a Cold Stone Creamery. Our rapidly expanding creamery franchise has virtually unlimited expansion potential* and is experiencing strong amounts of orders despite the recent pandemic The forecast for the global ice cream market is positive, with an anticipated significant growth rate from 2022 onwards and a growing demand for premium products.
Founded in 1988, Cold Stone Creamery has captured millions of hearts and has grown to nearly 1,000 locations in the United States and more than 30 countries worldwide. The reason people love us is quite simple: you can’t get an experience like Cold Stone Creamery anywhere else. We are the ultimate ice cream business franchise and continue to grow by offering the Ultimate Ice Cream Experience®: a super-premium, customizable ice cream that is made fresh in our stores, an endless array of mix-in combinations that allows customers to dream up their own Creations™, and exceptional customer service that is full of cheer, songs and smiles.
*Please speak with a Cold Stone Creamery Development Manager about available areas for expansion.
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