Consumers rank Cold Stone Best in Class Dessert, Top 10 for Taste and Top 50 for Customer Loyalty
Cold Stone Creamery® franchise is a crowd favorite when it comes to tasty dessert choices, and Cold Stone’s customers are among some of the most loyal in the entire restaurant industry, according to an annual survey by Nation’s Restaurant News (NRN).
Each year, NRN, the leading resource for business intelligence in the foodservice industry, partners with Datassential to survey restaurant consumers. They compile their findings into Consumer Picks, a comprehensive look at customer preference and restaurant brand strength.
For 2018, the Cold Stone Creamery franchise claims three important honors: Best in Class Dessert, Top 10 for taste and Top 50 for customer loyalty. With 88 percent of respondents rating Cold Stone “best in class” or “above average,” the brand ranks first among limited-service restaurants in the dessert category. Eighty-five percent of respondents rated Cold Stone “best in class” or “above average” for taste, and 45 percent of respondents said they visit Cold Stone because of a “real desire to experience the brand, as opposed to convenience.” The taste and loyalty ranks are among all restaurants, not just those offering limited service.
“What an incredible honor to be included on these lists,” says John Wuycheck, senior vice president of franchise development for Cold Stone Creamery. “They are important indicators to us of how the brand is doing, and we’re excited to note that we’re doing very well! Because these rankings are based on actual consumer preferences and delivered by a highly regarded industry source, we know the feedback is reliable; our customers love our exceptional product and are loyal to our brand. We’ve worked hard to deliver the Ultimate Ice Cream Experience®, and based upon what these recent honors indicate, we are succeeding. It’s a terrific time for entrepreneurs to join Cold Stone Creamery as franchise owners.”
Why is Cold Stone Creamery so popular with consumers? Our ice cream and customer experience are truly one-of-a-kind. The secret recipe for smooth and creamy super-premium ice cream is that it is handcrafted fresh daily in each store. We offer a seemingly endless combination of mix-ins, allowing customers to create their own unique treat. Lively, enthusiastic franchisee crew members prepare that tailor-made concoction on the frozen granite stone while singing and cheering.
Join consumer favorite Cold Stone Creamery franchise
Cold Stone Creamery franchise now has more than 1,000 stores in the United States and a presence in nearly 30 international markets. We still have optimal territory available for new franchise expansion and development. Based in Scottsdale, Arizona, Cold Stone Creamery is owned by parent company Kahala Brands™, one of the fastest growing franchising companies in the world, with a portfolio of 28 quick-service restaurant concepts.
Bring an ice cream store to your community that’s likely to become a go-to destination for customers. Find out more by requesting a copy of our free Franchise Information Report or exploring the research pages on our franchise website.
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