Cold Stone Creamery Franchise Keeps Guests Engaged with Innovative Marketing Strategies

The iconic ice creamery franchise keeps guests coming back for more with fan favorites and continuous product innovation

If you’re looking for a business opportunity that has millions of fans throughout the nation and goes above and beyond to connect with them, Cold Stone Creamery can be a wise choice. In fact, the iconic ice cream franchise rolled its wildly popular Fudge Truffle Ice Cream to help make Valentine’s Day extra special for our fans.

The Valentine’s Day ice cream creation is just one of the many innovative menu items Cold Stone releases each year. Having a product people love and then tying a new product, or a limited time offer, to a heightened public awareness – such as a national holiday – helps franchise owners maintain guest loyalty and attract new guests. This clever marketing has become a distinctive feature at Cold Stone and further helps franchise owners tie their business to any and all promotions to drive even more market penetration.

“Limited-time offerings are a huge part of almost every successful food brand, and Cold Stone Creamery is no exception,” says Jay Goldstein, Vice President of Franchise Development for Cold Stone Creamery. “We invest a lot of time and resources into creating new products and the marketing to support them so our franchise owners don’t have to. Cold Stone Creamery menus are continually evolving to meet growing demand and to drive new guest visits.”

Ice cream from Cold Stone Creamery Franchise

Bring a Cold Stone Creamery to Your Community

Founded in 1988, Cold Stone Creamery Franchise has captured millions of hearts and has grown to nearly 1,000 locations in the United States and more than 30 countries around the world. The reason for our success is quite simple: you can’t get an experience like Cold Stone Creamery anywhere else. 

Entrepreneurs can capitalize on this by investing in a Cold Stone Creamery, a franchise that has millions of beloved customers around the world. Suffice it to say, there is no other creamery like Cold Stone. After 30 years in business,  Cold Stone continues to do well by offering the Ultimate Ice Cream Experience®: a super-premium, artisanal ice cream that is made fresh in our stores, an endless array of mix-in combinations that allows customers to dream up their own Creations™,  and exceptional customer service that is full of cheer, song and smiles. 

Projected Growth Makes This a Great Time to Invest

If the idea isn’t sweet on you yet, consider that the industry for the coolest dessert in history – ice cream – is estimated to reach nearly $94 billion by 2023, according to a study by Allied Market Research. Moreover, Cold Stone is proudly owned by our parent company Kahala Brands™, one of the world’s fastest-growing franchising companies with a portfolio of 29 quick-service restaurant concepts. Cold Stone Creamery still has optimal territory available for new franchise expansion and development. 

Even better, first-time entrepreneurs will find that our business model is not only simple to operate, but Cold Stone franchise owners also have the support of a world-class team providing industry-leading marketing from site selection to the grand opening – all wrapped in the joy of serving customers a product they love. 

“The Cold Stone Creamery business model is both simple and straightforward,” says Jay Goldstein, Vice President of Franchise Development. “Our processes and procedures are easy to follow, and the daily operations are fun and simple, too. I tell potential franchise owners they can own and grow a Cold Stone Creamery if they just have a desire to follow our business model and are passionate advocates for the brand in their community.”

Open a popular Cold Stone Creamery franchise

Bring an ice cream store to your community that’s likely to become a go-to destination for customers. Find out more by requesting a copy of our free Franchise Information Report or exploring the research pages on our franchise website.

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