Grow Your Business with Multi Unit Franchising
Multi-unit franchising is a model in which a franchisee is operating more than one location in a given territory, whether that’s multiple units of the same brand, or units of several different franchisors. Under this model, business operations are scaled up from one unit to two or more, which requires the franchisee to take on a role that’s more focused on overall business development and strategy, in addition to overseeing operations at each individual location.
Multi-unit franchising has grown in popularity in recent years among restaurant franchisees, thanks to the many benefits that come with operating multiple franchise units. Just a few of the upsides to multi-unit franchising include diversified income streams, a higher profit potential, lower operating costs, and increased opportunity to build brand awareness. Multi-unit franchisees are also motivated to think beyond the day-to-day operations of their franchise, and dream bigger to grow and develop a lasting business.
Looking for a Multi Unit Franchise for Sale
As a franchisee, you have to ask yourself what’s important when choosing the best business for multi-unit franchising. For instance, investors looking to get into multi-unit franchising should consider whether the franchise model is easy to scale, if the franchise team offers a robust training program and other support services, and if the brand in question is well-known, reputable, and has history. In addition, potential franchisees should think about whether the brand or concept they’re considering works well with other investments in their portfolio.
Entrepreneurs often choose to diversify their investment portfolios, so all their eggs aren’t in one basket, so to speak. Investing in the ice cream industry, for instance, is an opportunity for franchisees partnered with other restaurant concepts to tap into the growing frozen dessert market that’s poised to see continued growth. Though multi-unit franchising can be a challenge for novice franchisees, some franchise concepts are simple to operate and scale up, have solid brand recognition and loyal customer base, and are backed by support teams equipped to help single-unit franchisees expand.
Multi Unit Franchising with Cold Stone Creamery
Cold Stone Creamery is a prime opportunity for franchisees who are already invested in other restaurant franchises and looking to explore a new market – or have plans to open one Cold Stone location and eventually expand to multiple units. Cold Stone Creamery is a franchise that is both easy to scale and instantly recognizable across America and the world as a premier ice cream brand. Both are important when it comes to taking on multiple units as a franchise investor.
Franchisees can diversify their portfolios and have the potential to expand when they invest in Cold Stone Creamery, a 35-year-old brand that caters to an ever-growing market of frozen dessert-lovers. The Cold Stone Creamery business model is designed with scalability in mind, so it’s practically built for multi-unit franchising. Cold Stone Creamery has mass appeal within the ice cream industry, because it offers a quality, fresh-made product at a time when consumers are increasingly making more mindful choices when it comes to their food. The franchise has also widened its market even further by including plant-based options on the menu, so dietary restrictions don’t keep customers from enjoying a frozen treat.
“A passion for ice cream and a willingness to learn our concept are all you need to start your entrepreneurial journey with Cold Stone Creamery,” says Jay Goldstein, Vice President of Franchise Development. “The business is easy to run, easy to scale, and you don’t have to have prior experience in the restaurant or service industry, because our support team is there to help our franchisees every step of the way. Franchising with Cold Stone Creamery is a great opportunity for franchisees who want to open multiple Cold Stone locations, as well as entrepreneurs with other investments who want to diversify their portfolios and tap into the frozen dessert market. Whatever your goals are, our team is here to help you get your business off the ground and bring our top-quality ice cream to your community.”
Franchise Support
International franchise company Kahala Brands™ offers world-class support in all aspects of franchising, to its 28+ quick-service restaurant brands across the U.S. and around the world, including Cold Stone Creamery. As a franchisor that oversees locations around the world, Kahala Brands knows how to support multi-unit franchisees and is committed to helping its franchise family expand.
In addition to having an in-house franchise development team dedicated to providing support and guidance on growing your brand awareness and footprint, Kahala Brands offers other invaluable forms of support to franchisees, including a robust initial, on-the-job and ongoing training program, marketing assistance to reach a wider audience, and consultation services as you make plans to grow your franchise and invest in multiple units.
Learn More about Multi Unit Franchising with Cold Stone Creamery
The Cold Stone Creamery business model was built with multi-unit franchising in mind, and it might be the perfect multi-unit franchising opportunity for you. If you want to learn more about the brand, provided support and investment costs, visit the Cold Stone Creamery research pages here.
Click here to fill out our form to start a conversation with our franchise team and receive a free Franchise Information Report with details on Cold Stone Creamery’s competitive advantages, international franchising opportunities and answers to frequently asked questions.
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