Local Franchise Marketing Support That Builds Real Community Connections
At Cold Stone Creamery®, we know that building strong connections in your community is essential. That’s why we offer local franchise marketing support focused on helping you increase visibility and build lasting relationships with your customers. From your grand opening and beyond, we provide resources and guidance to help you reach people in your area and keep them coming back.
We work closely with franchise owners to develop marketing approaches that reflect each store’s unique location. Our goal is to help you build a strong presence in your area through consistent, relevant outreach that keeps your store top of mind and aligned with the Cold Stone Creamery brand.
Our Approach to Local Franchise Marketing
Marketing goes beyond simply putting a name out there—it’s about creating memorable experiences that bring guests back time and again. Cold Stone Creamery franchise owners benefit from a well-rounded mix of national advertising, seasonal campaigns, and tailored local strategies designed to drive traffic and boost engagement.
Whether located in a small town or a bustling shopping center, franchisees receive the tools and guidance needed to attract new guests and nurture lasting relationships. Limited-time offerings (LTOs) are a key part of this marketing approach. From holiday treats to seasonal flavors like the Fudge Mint Cookie™ creation, fresh reasons to visit are introduced regularly. Product development and marketing support for these promotions are managed centrally, so franchise owners can focus on serving customers and growing their stores.

Easy-To-Use Tools, Real Results
Franchisees at Cold Stone Creamery receive support to connect with customers across various marketing channels—both online and offline. Our approach to local franchise marketing includes materials and outreach strategies tailored to each store’s unique location and audience.
Training is offered to help you effectively manage your local marketing efforts and maintain strong connections with your community. Additionally, our store designs focus on high visibility, and the brand’s presence in busy locations like shopping centers, strip malls, and food courts helps ensure that local marketing efforts don’t go unnoticed.
Local Franchise Marketing Support That Grows With You
Local franchise marketing isn’t a one-time task—it’s an ongoing part of building your store’s visibility and guest loyalty. That’s why Cold Stone Creamery offers continued support at every stage, helping franchise owners adjust their outreach, leverage seasonal campaigns, and stay connected with their communities.
Franchisees are empowered to shape their local presence while benefiting from national experience, ready-to-use assets, and a collaborative marketing strategy. Whether you’re launching your first location or managing multiple stores, the tools are in place to help you engage your market.
Interested in owning an ice cream franchise with Cold Stone Creamery? Visit our research pages to learn more about our unique opportunity, including information on training, operational support, and marketing tools—all designed to help you build and grow your store. When you’re ready to take the next step, simply fill out the inquiry form here to connect with our team and start your journey toward Cold Stone Creamery ownership.
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