Cold Stone Creamery is much more than a warm-weather venue
The arrival of warm weather is good news for Cold Stone Creamery™ ice cream shop franchise owners, as consumers begin thinking about frosty treats. A Cold Stone Creamery franchise, however, is a destination during the rest of the year as well.
That’s because Cold Stone Creamery customers like everything about the brand, not just the products themselves. Friendly greetings, seeing the confections being made on the marble slabs, all add to a rich, memorable visit. That’s supported by a menu designed to offer a wide variety of customizable options alongside limited-run items, all of which can spur more frequent visits.
Deep menu drives return foot traffic
“A Cold Stone Creamery ice cream franchise is designed to attract business and then build brand loyalty from those customers,” explains Jay Goldstein, Vice President of Franchise Development. “The ice cream leads that process. Cold Stone Creamery teams make it in-store with high-quality ingredients. That is a huge selling point, especially to the Millennial and GenZ audience, because they value fresh, local and interesting products.”
That’s true for both the “tried and true” regular menu items, ways to customize those with add-ins and other elements, as well as seasonal specials. A Cold Stone Creamery customer has a lot to choose from, and that’s a big selling point as well. It all combines to build a brand that’s not just a one-off visit every so often as a special treat, but a routine stop when people are out and about.
Dedication to a great experience pays dividends
Now pair the products with an experience that is fun and engaging, and you’ve got another standout reason why consumers frequent their local Cold Stone Creamery franchise.
“Cold Stone Creamery staff are trained to make every visit special. Whether it’s a child’s birthday party or part of a fun evening out with family or friends,” Goldstein says. “This is a business that has a warm, welcoming vibe vs. a place where you put in an order and get something across the counter. Cold Stone Creamery is designed to be very guest-friendly, where regulars are celebrated, and that’s how franchise owners can build and grow a very loyal and engaged clientele.”
Cold Stone Creamery franchise now has locations across the United States and a presence in multiple international markets. We still have optimal territory available for new franchise expansion and development. Based in Scottsdale, Arizona, Cold Stone Creamery is owned by parent company Kahala Brands™, one of the world’s fastest-growing franchising companies with a portfolio of 28 quick-service restaurant concepts.
Open an ice cream shop franchise with Cold Stone Creamery
Bring an ice cream shop to your community that’s likely to become a go-to destination for customers. Find out more by requesting a copy of our free Franchise Information Report or exploring the research pages on our franchise website.