Iconic ice cream franchise owners can keep guests engaged year round with continuous product innovation and limited time offerings
Cold Stone Creamery® recently unveiled its newest menu sensation — Fudge Mint Cookie™ — which arrived just in time for the holidays. The ice cream creation is just one of the many unique and innovative menu items Cold Stone Creamery releases each year to help franchise owners maintain guest loyalty and attract new guests.
“Limited-time offerings are a huge part of almost every successful food brand, and Cold Stone Creamery is no exception,” says Jay Goldstein, Vice President of Franchise Development for Cold Stone Creamery. “We invest a lot of time and resources into creating new products and the marketing to support them, so our franchise owners don’t have to. Cold Stone Creamery menus are continually evolving to meet growing demand and to drive new guest visits.”
Having a product people love, and then tying that to heightened public awareness, can be a winning formula for more foot traffic and revenue. In fact, this kind of clever marketing has become a distinctive feature of Cold Stone Creamery. Ultimately, this not only allows our franchise owners to focus on running their business, but also ties their franchises to any and all promotions to drive even more market penetration.
Why do millions of people love Cold Stone’s ice cream?
Founded 31 years ago, Cold Stone Creamery delivers the Ultimate Ice Cream Experience® through a community of franchisees who are passionate about ice cream. With nearly 1,000 locations globally, our smooth and creamy ice cream is handcrafted fresh daily in store, and is then customized by combining a variety of mix-ins on a frozen granite stone.
The fact that Cold Stone Creamery makes its ice cream fresh is singularly important; this sets Cold Stone Creamery apart from other ice cream chains that ship their product in prepackaged vats or tubs. Instead of allowing ice cream to sit frozen for days or even weeks, Cold Stone Creamery has far more respect for America’s favorite dessert! We produce all of our ice cream in store, using the finest ingredients and state-of-the-art, easy-to-use ice cream machines. Our brand’s ice cream meets our customer’s high standards for taste, consistency and texture. And we’re always looking to innovate to become more adventurous, inclusive and exciting to our customers.
“For our brand’s customers, the possibilities are endless,” says Dr. Maya Warren, TastemasterTM with Cold Stone Creamery. “Not only do we offer a wide variety of options in-store, but we’re also constantly working on new ice cream flavors by looking at trends from around the world. We have a very expansive research and development wing, which keeps our brand relevant all year round, as we roll out several new limited-time-only flavors and seasonal promotions. We never get complacent, and we’re always pushing forward.”
Proudly owned by our parent company Kahala Brands™, one of the world’s fastest-growing franchising companies with a portfolio of 29 quick-service restaurant concepts, Cold Stone Creamery still has optimal territory available for new franchise expansion and development.
Open a popular Cold Stone Creamery franchise
Bring an ice cream store to your community that’s likely to become a go-to destination for customers. Find out more by requesting a copy of our free Franchise Information Report or exploring the research pages on our franchise website.
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