Having a product people love and then tying that to heightened public awareness is a winning formula for more foot traffic and revenue
Back in 1984, President Ronald Reagan designated July as National Ice Cream Month, and its third Sunday as National Ice Cream Day. Finally, something out of Washington that everyone, regardless of political affiliation, can support!
Sure, it was a lighthearted notion, but National Ice Cream Day and other calendar events like it have turned into great possibilities for every Cold Stone Creamery® ice cream shop franchise owner.
Cinco de Mayo? Sure!
For instance, Cold Stone Creamery has ventured into such holidays as Cinco de Mayo with its Ice Cream Waffle Taco. A bold move, to be sure, and one that’s certain to get a lot of local media coverage — and drive visitors to franchise locations.
“There are so many marketing and awareness opportunities for Cold Stone Creamery,” says John Wuycheck, Senior Vice President of Franchise Development. “Cold Stone debuted the waffle cone taco for National Taco Day, which falls in October, and it was such a hit that it came back for Cinco de Mayo. It’s a fun way to build brand awareness, and to help get people to visit their local Cold Stone Creamery ice cream franchise.”
Marketing efforts enhance store sales
That kind of clever marketing is a Cold Stone Creamery hallmark, and it allows franchise owners to focus on running their businesses, as well as tying their franchises to any and all promotions in order to get even more market penetration.
“Having a brand marketing team means that franchise owners aren’t out there on their own,” Wuycheck says. “National campaigns raise awareness, and owners have a lot of ways, from printed collateral to online ads and materials they can use for their own social media channels, to further raise their profile and generate traffic.”
Cold Stone Creamery franchise now has more than 1,000 stores in the United States and a presence in nearly 30 international markets. We still have optimal territory available for new franchise expansion and development. Based in Scottsdale, Arizona, Cold Stone Creamery is owned by parent company Kahala Brands™, one of the world’s fastest-growing franchising companies with a portfolio of 28 quick-service restaurant concepts.
Open a popular Cold Stone Creamery franchise
Bring an ice cream store to your community that’s likely to become a go-to destination for customers. Find out more by requesting a copy of our free Franchise Information Report or exploring the research pages on our franchise website.