The media’s love affair with ice cream franchise and our franchisees continues
One of the biggest rewards about being a business owner is establishing yourself as a meaningful part of your community. With Cold Stone Creamery®, a brand beloved by millions across the country, this reward is represented in the local news media, who often publish articles about our franchisees and their businesses.
A terrific example of how the local press loves covering their local Cold Stone Creamery businesses, is evident in a recent article published by Oregon Coast TodayTM about Mindy and Don Grover, co-owners of the Cold Stone Creamery in Lincoln City.
The article entitled, “Cold Comfort,” is a joy to read. As it takes you through Mindy and Don’s journey of becoming business owners, while praising the Cold Stone Creamery brand and our unique ability to provide the Ultimate Ice Cream Experience® in the communities we serve.
“I see two types of people come through the door,” Mindy says in the article. “One’s in a good mood. They are on vacation, they are with family, they want to stay in a good mood. The other ones are having a bad day and they need ice cream to make them feel better. They walk out with a smile, too. I kind of like that.”
That Cold Stone Creamery is a different experience from other ice cream franchise brands or concepts this is felt as soon as a customer walks through the doors. This is something Oregon Coast Today captures beautifully in the article. The franchisees highly enthusiastic staff sing and cheer, and they perform the tasks of creating a perfectly customized treat out of the millions of options with sheer exuberance and enthusiasm.
“How could a person not be beaming after a visit to such a fun franchise?” the article asks. “Since the first store opened in 1988 in Tempe, Arizona, Cold Stone Creamery has been turning ice cream into a piece of performance art that can sweeten even the sourest of moods.
“A core selection of classics like French vanilla, sweet cream, chocolate and strawberry is enhanced by seasonal favorites like pumpkin cheesecake and crème brûlée, coming online just in time for fall,” Oregon Coast Today continues. “And be sure to keep an eye out for Apple Cinnamon Batter, an ice cream flavor invented at the Lincoln City store and now approved for sale at Cold Stone® franchises everywhere.”
Cold Stone Creamery® helps you market your business in your community
Articles such as the one written about Mindy and Don are common experiences for Cold Stone Creamery franchisees. We believe that this is because Cold Stone Creamery is completely different from competitors, and after nearly 30 years in business, we continue to excel at providing this unique and joyous ice cream experience to customers.
Press coverage is also the result of good marketing efforts that help you get the word out about your new business in your community. Cold Stone Creamery franchisees have access to an in-house marketing team, which not only helps our franchisees save on the significant but necessary public relations and marketing expenses, but it also delivers peace of mind because our brand name recognition is so strong.
“We help our franchisees with everything they need to market their business effectively,” says John Wuycheck, SVP of Franchise Development with Cold Stone Creamery. “This is important because most new entrepreneurs have little to no experience with marketing. Not only do we train you on how to market, but we provide you with the tools, the knowledge and ongoing support to help build your presence. We help you with everything from social media marketing to print and beyond. Our brand’s marketing support is one of the many reasons why Cold Stone Creamery is such a terrific franchise opportunity, and why we continue to grow after nearly 30 years in business.”
Ready to open a Cold Stone Creamery franchise in your community?
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