After a tremendous 2021, the iconic cold stone creamery franchise is projecting an even better 2022
Marking a banner year, Cold Stone Creamery Franchise has announced it awarded a record-breaking 92 new stores in 2021, and that momentum is showing no signs of slowing down with the ongoing demand for premium ice cream.
“There has never been a better time to invest in a Cold Stone Creamery ice cream business franchise,” said John Wuycheck, SVP of Franchise Development. “Cold Stone is a brand that can continue to do incredibly well. Not only do we enjoy household name recognition in America and globally, but we believe our product is far superior to what is available on the market.”
Of note, more than half of the 92 newly approved stores were from existing franchisees who expanded their business footprint by purchasing a new store. Why is that so important? Well, one of the greatest indicators of a company’s financial state and growth potential is existing franchise owners reinvesting in the brand. That “buy in” from our franchisees is a sign to our corporate team, and to aspiring entrepreneurs, that we are on the right path and headed for continued success and growth in the coming years.
“Our franchisees make real investments of both time and money to franchise with Cold Stone Creamery, and we honor that by going above and beyond in providing an exceptional initial and ongoing training platform,” says Wuycheck. “We’ve been helping entrepreneurs establish new Cold Stone Creamery businesses for a long time, and we’ve built an iconic business model that requires no previous experience to become a top performer. As a franchisor, we’re honored to report that franchisee satisfaction is at an all-time high.”
Indeed, Cold Stone Creamery is also expanding its customer reach with new offerings, like Online Ordering. As online ordering and pickup continues to gain in popularity, more than half of its delivery food consumers come in through the Cold Stone Creamery app or website. We’re proud our leadership team invested so much in capitalizing on this market trend to not only benefit franchise owners, but also streamline access for our customers, keep our brand on the cutting edge of the digital age while at the same time driving sales.
And Cold Stone Creamery’s momentum is on track to continue into 2022 and beyond as consumer demand for premium ice cream isn’t’ going anywhere. The numbers don’t lie: more than 90% of Americans say they eat ice cream on a regular basis. According to IBIS World, in 2022, the market size, measured by revenue, of the ice cream store industry is expected to hit nearly $6 billion. The growth rate for 2022, too, is expected to increase 1.7%.
And by 2027, the market value for ice cream stores will reach an astonishing $15.8 billion, rising at a CAGR of 2.49%
“Cold Stone Creamery is a brand with a rich history,” said Wuycheck. “As a franchisor, we have designed Cold Stone Creamery to be an easy-to-run, easy-to-scale business. We’ve been growing for years, and we’re not slowing down anytime soon.”